| swiggy digital marketing strategy |
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How Swiggy boosted its social following with Instagram voice notes contest Contagious.
Working with digital agency Dentsu Webchutney, the brand promised a years worth of food vouchers to whoever could complete the five-day Voice of Hunger challenge and replicate various foods from kebab skewers to pancakes using voice notes. Swiggy also handed out 50 food vouchers to customers with the best entries each day. Results According to the agency, there were over 10,000, entries on the first day of the campaign and there were over 150,000, voice notes in its Instagram inbox by the end of the competition. The brand experienced a 7,700, increase in its Instagram reach and saw brand interaction rates grow by 1,165. Swiggy saw a 2,100, increase in traffic to Swiggy from Instagram. The campaign led to a 40 rise in the brands followers on Instagram resulting in over 40,000, new 18- to 35-year-olds joining its Instagram community. There was also a 24 average increase in orders for food resembling its most popular voice note creations. We caught up with Prashant Gopalakrishnan, the senior vice president of client services at Dentsu Webchutney, and GD Prasad, the associate vice president of client services at the agency, to uncover more about the strategy and insight behind the campaign.
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| keyboost.co.uk |
360 Analysis: Swiggy's' Digital Marketing Strategy IIDE.
Devesh Shah chose to analyse Swiggy Digital Marketing Strategy. You can have a look at the presentation below as well as the textual summary to get some visual insights into their e-marketing strategy. Swiggy is an online food ordering platform.
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Digital Marketing Campaigns That Made It To The Spotlight.
In February 2019, Swiggy came up with this fun and splendid Instagram interactive campaign, SwiggyVoiceofHunger. Swiggy believes hunger has a voice and designed a campaign around the same. This digital marketing campaign called out to foodies, inviting them to use the voice note feature of Instagram and recreate the shape of their preferred food.
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